Expert’s Thoughts on Mobile App Industry: Interview with Zack Drew, Head of Business Development at Blue Label Labs – World of Mobile Apps

What does your company do?

App Design, Development & Marketing

What clients have you worked for?

Bloomberg, American Express, Qualtrics, iHeart Media, Columbia University, Cornell University and the United Nations

Who has your company worked with in the past and what did you learn from that partnership?

Both large enterprises and start-ups are both looking for an entrepreneurial and test-driven approach to app development. They both are looking for nimble teams that can help hone the idea and bring it to life.

What types of mobile apps does your company specialize in and what makes these apps different from other apps in the marketplace?

We don’t necessarily have a specialty, but we have built a fair share of apps in the Health & Wellness space. That gives us a leg up.

Which of your apps are developed in-house and which parts of the development process are outsourced if any?

All of our work is done in-house

From the start of the development of your app to its launch, how much time was spent on it in terms of man hours and calendar weeks?

Our average app is roughly a 5 month effort from start-to-finish

Which of your apps has the most potential and how do you see it evolving over a 5-year time span?

Magic Money (https://magicmoney.com/) and Muncheez (https://muncheez.com/). They both have great potential in large, untapped markets.

Are you excited about the mobile growth in the country?

For sure, it’s only growing.

Do you think the mobile technology has plateaued?

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Not at all, the time spent on apps over desktop screen time is only growing.

Which is your favourite mobile phone brand, and why?

Apple – unbeatable UX and aesthetics

Do you think there is too much technology around us and it is negatively impacting the society? If yes, any insights on how to deal with it?

No, technology is power. Can it be overused, yes, but that’s true about anything in life.

How would you inform your customers that we’re launching a new feature which will increase our product’s price?

I’m not sure I understand the question. But it’s an on-going, open conversation with clients throughout the process.

What are some of the unique challenges and advantages of both iOS and Android mobile app development and how have you overcome them?

iOS = more restrictive, but a more engaged and affluent mobile user; Android = more open, but a less engaged and less affluent mobile user; it really all depends on use case.

Which third party API’s, SDK’s, and cloud platforms have you used to develop your apps, did they add value and what was it like to integrate them?

We use Facebook, Twilio and Google Maps the most–they are industry leaders and well-documented. They surely add value when relevant.

This content was originally published here.