Erin McDonald — January 18, 2020 Looking to learn how to market a new business online? To start, there are two main categories. They comprise of paid advertising and organic marketing. Typically, you don’t choose one or the other, but rather a mix of the two. What are these options and how do they work?
Paid Advertising
Paid advertising is any kind of advertising that you have to pay for, versus owned or earned advertising. This option provides short term, temporary growth.
There are plenty of examples, like a Google advertisement. A paid advertisement places a business at the top of Google, so that when you search for a related term in the same category, that business shows up at a higher spot rather than competing for it.
You can pay for advertisements on social media as well. Instead of your post appearing naturally to your followers, it will show up to new users as a sponsored post. By doing this, you can receive engagement from new faces and perhaps gain followers.
Paid advertising costs money and doesn’t usually equate to long term growth. While it has its negatives, it is an effective way to get your company’s name out to a large audience.
Organic Marketing
Organic marketing is the act of getting your customers to come to you naturally over time, rather than ‘artificially’ via paid links or boosted posts. In contrast to paid advertising, this option provides long term, continual growth.
There are numerous ways to grow your company organically. One avenue on how to market a new business online is by composing email lists. Once this group is organized, you can send out informative emails about your services and prices to entice new customers. You can also create a campaign with a specific call to action. Advertise this campaign across your social media platforms and on your website for maximum reach.
Speaking of social media, maintaining accounts is an effective method of how to market a new business with no money. With social media, you can reach potential clients, expand your branding voice, create a reputable community, build credibility, and target you market. Update these social media channels often. Don’t forget to update your website with articles and other applicable information as well.
Another factor in how to market a new business online is SEO. Search Engine Optimization plays a huge role in organic growth. What is it? SEO boils down to how searchable your website and content is. SEO work, while seemingly mundane, can make all the difference in getting your name out there. Some smart SEO tactics include using Image Alt Tags, writing readable and memorable URLs, organizing content with title tags, and utilizing keywords within content.
How To Market A New Business Online
Now you’ve grasped the basics on paid vs organic strategies! Understanding the basics on how to market a new business is a useful skill for any business owner. Looking for even more ways to get your business in front of others online? Download the Ultimate Guide for New Website Traffic and learn actionable steps to catapult your brand new website in front of customers.
Erin McDonald is the head graphic designer of Expert Media Design. She works with small businesses to develop a cohesive and inviting brand. Her obsession is making things beautiful yet functional. From ideation to execution, every aspect of the creative process interests her. … View full profile ›
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