This week, Michael Fleischner joins me to discuss the latest edition of his book . This book is now in its fifth printing in more than a dozen countries, and is one of the top-selling books on Search Engine Marketing.
Michael is once again back on the show sharing the latest tips, tricks, and strategies for dominating page one Google results.
Google continues to change the rules and unfortunately, that means we have to change our approach sometimes. Thankfully, in order to stay ahead of the curve, there is a significant amount of new content in Michael’s latest guide to help you achieve top Google rankings.
What’s new in SEO Made Simple (5th Edition)?
Google introduced more Panda and Penguin related updates a short time ago and many of them are reinforcing the same concepts.
In this latest edition of SEO Made Simple, Michael has updated some traditional off page techniques that once provided an increase in website authority.
Some of these off-page techniques are extremely powerful for having a quick and positive impact on organic rankings for even the most competitive keywords and keyword phrases.
In this interview, you’ll hear us discuss some significant changes and updates regarding local optimization.
As Michael says, local(a.k.a. mobile search) is having a huge impact on how people search and more importantly how Google renders search results.
Enjoy the interview!
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This content was originally published here.