— December 26, 2018 As almost all business owners will tell you, generating leads can be challenging. If you are a seasoned business owner, who’s been doing business long enough, it’s easy to think of a couple of sure-fire ways to generate leads effortlessly. For a novice, who’s learning the ropes, it’s a lot harder; …
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— April 11, 2019 A sabbatical usually refers to full-time employees taking an extended leave of absence for the purpose of traveling, resting, or simply having more leisure time. However, the first time I heard of the phrase was when I was among business owners at a networking event. One of the women said she …
Erin McDonald — January 18, 2020 Looking to learn how to market a new business online? To start, there are two main categories. They comprise of paid advertising and organic marketing. Typically, you don’t choose one or the other, but rather a mix of the two. What are these options and how do they work? …
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Liz Kislik January 15, 2021 We all deal differently with setbacks and disappointments. But it’s a lot easier to work with people who face the reality of the experience and figure out straightforward, practical ways to bring their teams and organizations forward. In contrast, leaders and colleagues who are perceived as living in a fantasy …
How to Avoid Serious Cybersecurity Threats to Your Business This Year When creating your business outlook for this year, you’ve probably come up with things to accomplish and avoid. A cybersecurity attack undoubtedly falls into the second category. Here are some actionable strategies to steer clear of cyberthreats this year. Educate Your Team About Phishing …
Wondering how to open a business bank account or why you might need one? Although it’s possible to run a small business using your personal bank account, there are benefits to having a dedicated account for your business. Keeping your business finances separate from your personal money will make it easier to manage cash flow …
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Welcome back Brian Basilico — January 30, 2020 One of my favorite quotes is from Zig Ziglar and it goes like this: “You can have anything in life that you want if you just help other people get what they want.” As content marketers, we have the ability to create great content and deliver it …
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Justin Wong November 6, 2020 Struggling to pull in nearby prospects? Local lead generation is an art – and one that requires plenty of practice. We’ve got some tips and tricks up our sleeves that will help you quickly generate more leads for your local business. Effective, localized digital marketing gets your brand in touch …
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Thomas Griffin January 27, 2021 For many years now, it’s been predicted that remote working will become the norm. And then, because of the pandemic, businesses have been forced to use remote working whether they were ready to or not. One reason why remote working is not fully embraced by many business leaders is the …
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Connor Benedict February 19, 2021 Client referrals come from current clients who are so impressed with your services that they suggest your business to friends and family. Referrals happen through word of mouth. And, because referred leads are coming to you from current, happy, clients, they’re almost guaranteed to turn into new clients. Saving you …
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