Kara Perez — June 22, 2019 You’ve been in business for awhile and things are going well. But you’ve realized something: you want to start talking to a new audience. You want to learn how to pivot your business message to a new audience, and you’re not sure where to start. This is common for …
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January 21, 2019 9 min read Opinions expressed by Entrepreneur contributors are their own. Procrastination is an odd compulsion. Everyone has experienced it, but the underlying reasons can be tough to pin down. After all, procrastination delays the very activities that bring people closer to their goals — whether that’s building a thriving business or stronger triceps. …
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If you want to build a business that lasts, there may be no better place to look for inspiration than your own immune system. Join strategist Martin Reeves as he shares startling statistics about shrinking corporate life spans and explains how executives can apply six principles from living organisms to build resilient businesses that flourish …
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Search engine optimization (SEO) is a fundamental part of your digital marketing strategy. SEO is a set of criteria that you have to follow so that your website shows up on the first page of search results. The higher your website ranks the more traffic you get. This increases the chances of gaining more customers. …
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— May 10, 2019 If you asked customers what’s the one thing they want more of from retailers, they’d say personalized customer experiences. Customers don’t want to be seen as nameless faces in a sea of people; they want to be treated as individuals. Ken Morris, Principal at Boston Retail Partners, explains personalization this way, …
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Starting a t-shirt business is a great and inexpensive way to start an online business. This guide will walk you through from research, design, printing to setting up your online store. This content was originally published here.
— February 13, 2019 How did you develop your current business model? Have you ever thought about changing it? This is a question more and more entrepreneurs should be asking themselves. Entrepreneurship is a journey and it’s constantly changing as you evolve and shift your focus. That said, the business model you started with may …
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rawpixel / Pixabay Many entrepreneurs, particularly those in creative industries, often build their careers and businesses on a strong sense of intuition. Intuition, also described as a gut feeling or a sixth sense, is a powerful way that our minds process information and reach conclusions subconsciously without analytical reasoning. It’s this intuition that often leads …
Whilst some business challenges are unique to specific industries and markets, others are universal in their nature and impact on small, medium and large ventures alike. Take the concept of workplace stress, for example, which continues to weigh heavily on firms and employees from across the globe. In the UK alone, more than 11 million …
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Debra Murphy January 7, 2021 Small business owners tend to view their businesses very tactically. Taking an objective view of your business from both an internal and external perspective can uncover a host of opportunities while highlighting potential threats. A SWOT analysis can help you evaluate your small business and the surrounding business environment that …
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