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In 1947, Christiansen made a purchase that would alter the course of his business’s the company’s history. He purchased a plastic injection molding machine, which allowed the company to create plastic toys in greater numbers and with a greater variety.
Ole Kirk Christiansen
Founded in Billund, Denmark in 1932, LEGO was the brainchild of carpenter Ole Kirk Christiansen. As the work of carpentry was drying up in the midst of the Great Depression, he decided to make wooden toys out of his workshop’s leftover wood. The first toys he created were small ironing boards, stepladders and even a miniature iron that he offered under the Danish name “leg godt” (play well).
A dark night in 1942 saw the shop burn down, along with all its inventory and blueprints. However, in the spirit of resolving his responsibility to his employees, he rebuilt.
After the war, the company expanded and in 1946, Christiansen purchased a plastic molding machine. As he was experimenting with the machinery, he came up with the idea of creating a plastic brick. His son Godtfred used this idea to develop the interlocking brick. Its satisfying clicking coupling is the basis of the most sought-after construction toy. Christiansen died in 1958 shortly prior to his invention revolutionizing the global toy industry.
The first Lego set
The very first Lego set, called the Town Plan was a set that consisted of streets which could be covered with Lego bricks. This was the birth of the dynamic element of play that Godtfred believed was so important for children and that is still an integral part of the Lego Group today.
In 1947 the company made an important purchase that would change its entire business – a plastic injection-molding machine. The resultant sets comprised automatic binding bricks, a plastic fish and a plastic sailor, the precursors to the Lego blocks that are still in use to this day.
In 1975, the very first LEGO building figure began production. It was four bricks high and looked like a tiny robot. The peg-hands differed from the ones we have in the present. It took 50 prototypes before the design was perfected. Then we witnessed the first appearance of the minifigure. Then, the characters were given wheels which created a new world of play.
Lego Bricks – The First Lego Bricks
Lego’s first bricks weren’t the interlocking blocks made from plastic that later became famous. They were “automatic-binding bricks” made of plastic, with flat bottoms and an axle on top. They were made by a process known as plastic injection molding, in which melted plastic is forced into a mold.
The bricks did not prove to be popular. Many were returned due to the poor sales. Godtfred persevered, and after meeting a customer who was from the other side of the world, he spotted the potential of creating an interconnected toy system.
The company introduced its first Lego human figures in the year 1974 which later evolved into the small posable bricks we know today. In 1975, Lego began selling more sophisticated sets for older children, which would ultimately become called Lego Technic. These sets had small parts like gears, universal joints and levers. The stud-and-coupling system was introduced, allowing Lego pieces to be connected to form more intricate designs.
The first Lego people
While they’re the most well-known element of Lego sets, they were not a major innovation until late in the company’s history. It was not until the mid-70s, in 1975, that the very first Lego people miniature figures were introduced to the market.
The figures were based on astronauts and police officers, which were both more realistic than the toy soldiers already available. This was a huge leap forward, and could make Lego sets more interesting for kids.
LEGO also released skin tones for the very first time. But it took a long time before they introduced women’s faces that were not white. In 2002 the first female heads that had smiley faces were introduced. It’s been almost 30 years since a head coded as old was introduced. They’re making progress however they’ve got a long way to take.