Victoria’s Secret to buy online lingerie startup Adore Me for $400m
Victoria’s Secret Love Cloud campaign 2022. Source: Supplied Founded in the US in 2011 as an online lingerie startup, Adore Me has evolved into a direct-to-consumer lingerie and apparel brand serving women of all sizes and budgets. Named a leading Digital Native Growth Brand in intimates by the NPD Group, Adore Me serves more than …
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